Instagram SEO Is Here: What It Means for Your Content

Jul 11

Extend the lifespan of your Instagram brand content through search

Big news in the world of social media and search: As of July 10, public posts from professional Instagram accounts (Business or Creator) can now show up in search engine results.

Yep, your Reels, photos, captions, and even your brand bio, are officially stepping outside the channel and into the world of search engines.

Why Does it Matter? Don’t just do it for the gram.

Because this is the start of Instagram-meets-SEO, and it could change how people discover your brand far beyond the app. Search has been instrumental within the app but now it takes a step further.

1. Instagram and SEO: A Powerful Duo

When optimized correctly, your Instagram posts can rank on Google and other search engines, helping people discover your brand through search, even if all you have is a social presence. Think of your brand’s Instagram as a search-optimized mini-website or a tool in the toolbelt that highlights your brand’s offerings and builds credibility.

2. Old Posts Get New Life

With indexing, evergreen content could get resurfaced on Google, where it can keep gaining traffic long after it's dropped out of the feed.

3. SEO Isn’t Just for Blogs Anymore

This shift blurs the lines between social and search. If your captions are thoughtful, your alt text is descriptive, and your content is genuinely valuable, you can now add this into your arsenal when entering the same SEO arena as websites and YouTube videos.

4. More Discovery = More Growth

Whether you're a local biz, content creator, or just looking to build your personal brand, this opens up a massive new door to getting discovered. Google is where people search with intent, and now your content can meet them there.

Final Thoughts

Instagram just became even more intertwined with search engines. That means your content can work smarter—not just harder. While your photos, videos, and captions still need to drive engagement on the platform, there’s an extra layer of intentionality that can bolster your SEO efforts.