Farmers markets aren’t just about the heirloom tomatoes and the handmade soaps. They’re really about branding (Okay, maybe that’s just us.). To hype up the harvest season, we’ve scoured the internet to bring you a decently curated list of farmers market logos from around Michigan and the country.

What we found? Farmers Market logos, like people, fall into neat little categories that make for highly accurate and not made-up personality types (this was written by a Virgo rising). So, as you FALL 🍂 into this hearty logo stew, stop and ask yourself, “which logo is me?”

You are a Barn.

Classic. Sturdy. Dependable. You drive a Ford hatchback with at least three canvas totes in the trunk. You know which farm has the sweetest corn without needing to taste it. Your vibe is Pure Michigan: wholesome, reliable, and maybe even a little bit kitschy. People trust you, and honestly, they should.

You are but a Single Veggie.

Minimalist and mysterious. You probably ferment your own kombucha, talk about CSA shares at dinner parties, and occasionally say things like, “actually, cucumbers are fruit.” Your tote bag was screen-printed at a night market and ethically sourced, obviously.

You are a Cornucopia.

Everyone’s cool aunt, you are overflowing, abundant, and maybe a little chaotic. You’ve got six flavors of jam, three types of pickles, and a tote bag so heavy it could double as a kettlebell. You’re throwing a dinner party, and you're serving those pickles. People love your energy because you balance complexity and contradiction with joy.

You are a Literal Farmer.

Salt-of-the-earth. No frills. You not only know the difference between hybrid and heirloom tomatoes, but you also follow farming policy with pride and understand what a land bank is. Because you work in a non-profit or state house, sometimes you might be like, “I don’t know, am I really a farmer?” We believe you are.

You are a Modernist.

Sleek. Clean. Bold. You have opinions on typography, playlists for every mood, and a collection of enamel pins that cost more than you’d admit. People want to be seen with you, but you’re too busy making things happen.

You are a Quirky Mascot.

A smiling strawberry. A winking carrot. A Mad Max style shopping tractor (we see you, Saline). You’re the friend who shows up to the picnic with a watermelon floatie and three different flavors of LaCroix. You’re memorable, kid-friendly, tote-bag-friendly, and TikTok-friendly. People can’t help but smile when you’re around.

You are a Flower.

Classic, resilient, and often underestimated. You’re the sunflower — steady, bright, and impossible to ignore once people see you in full bloom. You’ve got deep roots in your community, and you know how to stand tall even when the weather gets rough.

You are Regional Pride

Expansive and big-hearted. You’re basically a whole landscape painting — barn, orchard, lighthouse, and skyline all in one personality. You don’t want to leave anyone out, so you call it “West Michigan” instead of just Grand Rapids. You own more than one “Great Lakes, Great Times” shirt, and yes, you do have a lighthouse tattoo.

So, Who Are You?

At the end of the day, whether you’re a sturdy Barn, a sunflower in the city, or a slightly chaotic Cornucopia, every farmers market personality adds something delicious to the mix. These archetypes are fun, but the logos behind them matter — they tell a story before the first peach or pickle changes hands.

If your brand is ready for a logo glow-up, that’s where we come in. We design brands that feel as fresh as fall blueberries and as formidable as a legacy of care. From playful mascots to sleek modern marks, we’ll help you find the look that makes your community proud.

What Kind of Farmers Market Logo Are You?