Why Your Execs Need to Stop Ghosting LinkedIn
How We’re Helping Them Show Up, Speak Up, and Stand Out
Let me just start by saying this: If your executive team is still treating LinkedIn like it’s Facebook in 2011 (aka untouched, slightly awkward, and full of vague job titles), it’s time for an intervention.
Here’s the truth I’ve learned after years of executive communications work: most execs don’t understand the value of having a personal brand. And I get it—they’re busy. They’re running companies, making big decisions, and attending meetings that definitely could’ve been emails. But in today’s digital world, visibility isn’t just nice—it’s necessary.
You are a brand.
Yes, you, CEO of [insert company name here]. You, the CMO who swears they “don’t really do social.” You, the SVP of Strategy, who hasn’t updated your profile photo since the iPhone 4.
The modern executive isn’t just expected to lead the business—they’re expected to lead the conversation. Internally and externally. That means having a voice. That means showing up online. And yes, that means posting on LinkedIn.
So here’s what we’ve been doing: executive LinkedIn trainings.
That’s right. We come in, caffeinated and ready, and help your leadership team understand how to build their personal brands with purpose, not just to be seen, but to be heard, trusted, and followed.
We start with the basics:
Do you even have a LinkedIn?
Do you know your password?
Do you have a profile pic that doesn’t look like it was cropped from your cousin’s wedding?
Then we dig in:
What should your headline really say? (Hint: “Chief Marketing Officer at XYZ” is not giving what it needs to give.)
Is your About section actually about you—or just a copy/paste of your job description?
How do you grow your network in a way that’s not weird, pushy, or salesy?
Then comes the fun part: content.
We walk through content styles (text, visuals, video—yes, video, and no, you don’t need a ring light and a TikTok dance). We show you how to tell real stories from your leadership lens. We talk about what’s safe to post, what’s not, and how to keep things authentic without oversharing your grocery list or your kid’s science project (unless that’s your brand—then carry on).
And the best part?
We flex with you. Some execs want a fully built content engine—we got you. Others want to post themselves but just need the right tools and a little confidence boost—we got you, too. Whether you want to ghostwrite or just write, we meet you where you are.
Why does this matter?
Because 89% of professionals trust LinkedIn as a source of industry insights.
Because visible leaders build organizational credibility.
Because your competitors are already out there building trust, recruiting talent, and owning the conversation—and if your execs aren’t, you’re behind.
So yes, we’re a creative agency, but we’re also a team that believes that personal brand is professional power. And helping executives actually show up online?
That’s our kind of power play.
The TL;DR:
Your executives are brands.
LinkedIn isn’t optional anymore.
We can help them show up and stand out—authentically, confidently, and creatively.
Want to bring this training to your team? Let’s talk. (On LinkedIn, obviously.)